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Jeff Graham

I'll Take Watching Chris Sutter Over The Super Bowl Any Day

It has been an incredibly depressing stretch in professional sports over the past 12 months. Here’s just some of what hit the news for sports fans: The Ray Rice domestic abuse scandal and graphic YouTube video. Adrian Peterson’s child abuse charges. Donald Sterling’s racist remarks. Slava Voynov’s domestic abuse charges. The New England Patriot’s illegally deflated game balls. The steady stream of cases of Chronic Traumatic Encephalopathy in the NFL, NHL and other contact sports. All I can say is... UGH. Normally I look forward to watching the Super Bowl, but with everything that’s happened lately, it was difficult to think about flicking on the TV this Sunday. For the first time, I felt conflicted about the goodness of sports....

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Jeff Graham

Dear Glassdoor, Please Stop With the Smoke and Mirrors

Glassdoor is a brilliant site that allows current and former employees to post anonymous reviews about their employer. The site is based on transparency and honesty from its member base... which is why their list of 25 “Top Companies for Culture & Values” is so disappointing. It’s disappointing, because Glassdoor excluded LinkedIn from their list - the company that consistently gets the best rankings from employees. Don’t believe me? See for yourself here. LinkedIn is Seen by Glassdoor as a Competitor Based purely on user reviews and scores in Glassdoor, LinkedIn (4.6 out of 5) absolutely belongs on their Top 25 list. Twitter (4.5), Facebook (4.3) and Google (4.4) all made the list with lower overall scores, and a cursory...

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Jeff Graham

Get Ruthlessly Simple With Social Media

One of the biggest mistakes I see companies make in social media is spreading themselves too thin. There will be a Facebook page for every product (all 27 of them), along with a Twitter account, a Google + Page and a plethora of blogs to support the effort. The flawed thinking behind this is the idea that the more you put out there, the more likely people are to stumble across you and become a customer… and that it’s less confusing to have multiple dedicated websites and social media properties to support your individual efforts. This is Crazy, Don’t Do It! The problem with creating a lot of different online properties is a total dilution of resources and brand understanding....

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